More advertisers than ever complying with IBA standards – but not all, 2016 ASC report finds

Two years after it began enforcing online interest-based advertising (IBA) standards north of the U.S., Advertising Standards Canada (ASC) is pleased with its progress, though its latest report acknowledges there remain challenges ahead.

Published on: February 8th, 2017 Eric Emin Wood

Digital media the second-largest source of ad complaints in 2015, ASC report says

Protests over digital advertising, often related to online retailers, were behind nearly 20 per cent of the complaints submitted last year to Advertising Standards Canada, according to the organization's latest annual Ad Complaints

Published on: April 13th, 2016 Eric Emin Wood

Canadian mobile ad tracking standards need work, industry regulators admit

While a recent Advertising Standards Canada (ASC) report concluded the industry was successfully implementing new standards for online behavioural advertising (OBA), it also revealed a notable gap: the current lack of industry regulations

Published on: December 22nd, 2015 Eric Emin Wood

ASC pleased by ad industry’s compliance with online regulations so far: report

The Canadian advertising industry is doing a good job of implementing new industry regulations for online interest-based advertising (IBA), according to a new report by Advertising Standards Canada (ASC). In its first-ever accountability

Published on: December 18th, 2015 Eric Emin Wood