Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

Salesforce Pardot update powers up marketing automation

San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales

Published on: April 9th, 2015 Brian Jackson

5 ways Salesforce Reach will turn sales reps into moonlight marketers

The sales and marketing function of a business are often heaped together into one category despite being two distinct lines of business - heck, we even do it on ITBusiness.ca with the way

Published on: July 25th, 2014 Brian Jackson