Posted By

SalesChoice Inc. awarded Artificial Intelligence (AI) Disruptor Award.

For Immediate Release

August 14, 2018 (TORONTO) SalesChoice Inc., one of six organizations, was recognized for its AI Innovation leadership & disruption, at the 2nd Annual ITWC Digital Transformation Awards.

Recognized as a leading AI company that specializes in B2B AI Guided Selling, SalesChoice applies proven AI use cases for: Predictive Forecasting, Opportunity Scoring, Account Scoring, and 7×24 mobile sales coaching enablement. SalesChoice has boosted client revenues in less than 12 months by 5-10% for companies in mid to large enterprises in diverse industries. Their patent-pending Predictive Insight Engine™ guides sales professionals to focus on the highest odds-of-win accounts, leveraging diverse data sets and creating unique AI business models. Early incubation from leading brands like Accenture and Rogers, and mid-market production brands like Crossfuze, Innovatia, RelationEdge, Versature, etc. has enabled SalesChoice to innovate into Explainable AI product positioning, differentiating from the global landscape where Black Box AI is pervasive. Leveraging advanced AI and Machine Learning methods, SalesChoice is Deep AI, versus the majority of market players.

The award recognizes SalesChoice’s disruptive AI platform for its leadership position in going beyond AI predictive analytics and building out a robust AI prescriptive analytics capability that provides actionable insights. Currently available on Salesforce and NetSuite CRM Platforms, the company has an Open API and can plug into a firm’s CRM software. Unlike other leading AI Sales Companies, SalesChoice has built a simple and clean user interface and identifies the win factors to guide sales professionals in real time if in range of winning or not, and identifying which gaps are feasible to increase win odds.

With predictive accuracy as high as 90 per cent, the SalesChoice AI-driven Predictive Insight Engine motivates sales professionals by surfacing and classifying, with underlying learning logic achievable opportunities to exceed financial targets, and ensure higher risk mitigation insights. Managers also maximize their sales plans with insights, and data completeness monitoring, critical to AI robustness. A unique forecasting AI-driven simulator further differentiates SalesChoice’s solution footprint.

The winners and their categories are:

Large Public Sector Category: City of Vancouver. Award accepted CTO Jessie Adcock.

Digital Transformation Disruptor: SalesChoice Inc. Award accepted by Dr. Cindy Gordon.

SME Public Category: Telefilm Canada. Award accepted by Director, Administration and Corporate Services Denis Pion.

SME Public or Not-for-Profit Organization Category: Crisis Services Canada. Award accepted by CTO Roberta Fox.

Large Private Sector Category: There was a tie. Loblaw Digital and PCL Construction. Accepting of behalf of Loblaw Digital is Senior Director of Development, Sean Tozer.  CIO Mark Bryant accepted on behalf of PCL Construction.

During the conference that proceeded the awards, the findings of two national studies were released: an ITWC/OpenText survey of the Financial Services and Insurance industry and the Annual Canadian CIO Census looking at the state of the CIO Role in Canada. The government of Canada, CIO Alex Benay opened the conference, and various panels discussed the impact of AI, best practices for security, and emerging opportunities around blockchain.

“We’re coming into a time of widening possibility when it comes to digital,” said ITWC CIO Jim Love. “Listening to our presenters and reviewing the accomplishments of our award winners, I see a dynamic spirit across the entire spectrum. This is very exciting.”

Event sponsors included: BlackBerry, CA Technologies, Genesys, OpenText, Microsoft and SAS. Supporters included CATA Alliance, the CIO Association of Canada, Digital Nova Scotia, ICTC, FGS, IDC, SIM Toronto, Steam Labs, Ward Technology Talent, and Workday.

For more information, contact

Steve Proctor

Vice President ITWC

416 578- 5014

[email protected]


About ITWC

ITWC is Canada’s largest provider of content serving the IT industry. Independently owned, it operates websites, produces industry newsletters, hosts numerous webinars and events and provides marketing services.

About ITWC

As Canada’s premier source for content creation and technology news, ITWC provides businesses with leading digital capabilities and unparalleled access to technology professionals across Canada. Our highly skilled and diversely talented team works with you to develop stand-alone or fully integrated campaigns that build brands and connect you with your target audience — from managers to C-suite executives and line of business leaders.


LightningPR is a press release hosting service for companies interested in getting their content in front of key influencers in the Canadian IT market. Write an announcement about your organization, a product launch, an event or a promotion and we’ll post it to make it available to our audience of 196,000 readers.

The latest from Lightning PR

ICTC Launches a New Program to Strengthen the Economic Security and Prosperity of Women

Ottawa, February 26, 2024—The Information and Technology Council (ICTC), Canada’s not-for-profit centre of expertise for the digital economy, announced today the launch of “Changing...

Canadian Workers to Receive High-Demand Skills Training Through Innovative New Platform

Ottawa, Ont., February 20, 2024 – Today, the Information and Communications Technology Council (ICTC) is announcing the launch of the program Beyond the Cloud:...

Innovation, Digital Transformation, and Education to Drive Rural Alberta’s Digital Economy: New Report

Ottawa, October 5, 2023—Alberta’s rural employers are committed to innovation, growth, and digital transformation to compete with urban employers in attracting and retaining workers...