Upgrade to Windows 10 by Friday – or pay!

In case you forgot – or, more precisely, in case you happen to be a Windows 7 or 8 PC user who somehow hasn’t turned on your computer since last July – Microsoft Corp.’s offer of a free upgrade to Windows 10 officially ends this Friday, July 29.

Why the 29th? Because it will mark the one-year anniversary of Windows 10’s official release, the 15-month anniversary of Microsoft revealing its plan to have Windows 10 installed on 1 billion devices by 2018, and – perhaps not coincidentally – five days before the OS’s next major upgrade, the Windows 10 Anniversary Update, is released.

Reserve your free Windows 10 upgrade today!

Since releasing Windows 10 last year to largely positive reviews (including our own) Microsoft has already exceeded a third of its goal, with more than 350 million devices worldwide now running the OS, and users logging more than 135 billion hours – an all-time high level of engagement, according to the company.

Part of the reason for the high adoption rate, of course, was Microsoft’s decision to release Windows 10 as a free upgrade for Windows 7 and Windows 8 users – who, in case they forgot, were gently reminded the free upgrade period was coming to an end this week with a full-screen notification that appeared before their computers booted up.

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As for what users can expect from the anniversary update, Microsoft has promised built-in enterprise-level security protection, led by Windows Hello for Apps, which will allow users to sign in using biometrics such as fingerprint or eye-scans, and what it calls “advanced threat protection” features for the company’s free anti-malware service, Windows Defender…


Windows Ink, which will allow users to use an electronic pen to “write” on-screen…


…and improvements to the company’s signature digital assistant, Cortana, including one new feature that allows users to issue commands from the lock screen, and another that lets Cortana recall key information such as a loyalty program number or scheduled task.


Windows 7 and 8 users who stubbornly refuse to upgrade before July 29 will be charged $149 for the home edition or $250 for the business-centric pro edition.

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Jim Love, Chief Content Officer, IT World Canada

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Eric Emin Wood
Eric Emin Wood
Former editor of ITBusiness.ca turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

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