Online upgrade from EMJ

EMJ Data Systems has gone live with a revamp Web site ( for resellers that adds the ability to compare products along with order entry and shipping capabilities.

The Guelph, Ont.-based distributor has had a dealer only Web site in place for years, but lacked features such as product

spec sheets.

The new site will include such information, enabling resellers to compare products of the same vendor and of competing manufacturers with the click of mouse.

EMJ president Jim Estill wanted to increase the quality of reseller proposals and give them a competitive advantage when he decided to upgrade this site.

“”Resellers who are doing quotes from customers now can include product specs,”” Estill said.

“”This tool will help (resellers) sell. You can compare within the same vendor or a different vendor. We sell too many things and (customers) expect the sales rep to know everything,”” he added.

About 95 per cent of EMJ’s product line, or more than 10,000 products, are available online.

The site is updated automatically when any of EMJ’s vendor partners update their own Web sites.

It also has related products feature to help resellers who, for example, are ordering printers and may want toner cartridges, or a laptop with a case.

“”You can navigate for the best cases in a comparison view,”” Estill said.

EMJ has more than 3,000 registered resellers able to do online transactions. Estill expects that number to increase because on 20 per cent use it regularly.

Daisytek, which EMJ acquired last year, will not be part of newly designed Web site at this time. Estill said the plan is to include Daisytek product line in the future.

Other improved features of the EMJ site include red highlights of product differences such as battery, screen size for notebooks. The site also enables resellers to compare price and note if the product is in stock.

“”We are a limited line distributor, but the number of products we sell increases (monthly). It becomes more difficult to keep track of things,”” Estill said.

“”They are buying knowledge at their fingertips.””

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