E-commerce analysts predict $1.1 billion spree on gifts

  • Canadian shoppers say they’ll spend $1.1 billion online, according to Ipsos-Reid. But taking into account error margins in previous years, the company says that number may reach $1.4 billion – 21 per cent more than last year.
  • In

    the U.S., Jupiter Research is predicting online sales of $13.1 billion (US), a 17 per cent increase over 2001.

  • In Canada, 23 per cent of Internet users plan make an online gift purchase, according to Ipsos-Reid. Polling by the company in the U.S. suggests that number is 32 per cent south of the border.
  • In the U.S., the holiday shopping season – defined as from the Thanksgiving holiday to the week before Christmas – is only 17 days this year. This will cause a loss of online sales to brick-and-mortar retailers, says Jupiter senior analyst Ken Cassar – online shoppers tend to buy well in advance.
  • How far in advance? According to Jupiter’s research, 79 per cent of online shoppers buy more than four weeks in advance.
  • Ipsos-Reid vice-president Chris Ferneyhough says that outside the traditional e-tail categories – electronics, books, CDs, toys and the like – there will be some “dabbling” in categories like jewelry and apparel. But the numbers aren’t big. “The percentages aren’t big enough to say it’s a significant change. That’s why we call it ‘dabbling,’” says Ferneyhough, who declined to attach hard numbers to the increase.

Comment: [email protected]

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Dave Webb
Dave Webb
Dave Webb is a technology journalist with more than 15 years' experience. He has edited numerous technology publications including Network World Canada, ComputerWorld Canada, Computing Canada and eBusiness Journal. He now runs content development shop Dweeb Media.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs