Articles By Jack Wojcicki

The trouble with pay-by-results PR

In a recent interview with IT Business Pipeline, Media Relations CEO Larry Kocina took aim at billable hours and suggested a model whereby clients are billed for each interview set up with a

Published on: May 18th, 2004 Jack Wojcicki

Don’t ask me; I’m just the subsidiary

PR, in its most general sense, is communicating key messages to your audiences in a significant and objective way. But what if your messages go beyond your intended audiences?Bonus… right? Well, not necessarily.

Published on: October 21st, 2003 Jack Wojcicki

PR by any other name

When I started my convoluted path into communications I asked my boss at the time -- a vice-president of marketing -- ""What is PR?"" I thought I’d get a fairly straightforward answer. I

Published on: September 23rd, 2003 Jack Wojcicki