Articles By Chris McCarten

Marketing in the post Internet age

Whether you’re a DSL, ISDN or cable subscriber, you’re online. The Internet has become an integral, ubiquitous part of our private and working lives. These days, we think of the Internet almost like

Published on: August 13th, 2003 Chris McCarten @itbusinessca

The role of the customer in marketing today

Certainly the customer is seen as number one in most any business. There’s a retail adage that says the customer is always right. We recognize that without them, all the engineering and product

Published on: July 2nd, 2003 Chris McCarten @itbusinessca

The ubiquity of CRM – Where do we go from here?

In some business sectors, CRM is becoming ubiquitous. Access to more information means customers are much better informed, and more selective in their purchases — they have a choice of what and where

Published on: April 16th, 2003 Chris McCarten @itbusinessca

Effective party policy

A party can be a memorable occasion – a relaxed environment where your guests can let down their hair and think about things from a different perspective. This type of marketing generally will

Published on: March 19th, 2003 Chris McCarten @itbusinessca

Customer events build loyalty and increase sales

On the first page of the foreword of the provocative celebration of the Web, The Cluetrain Manifesto*, you’ll find the following revelations: ""…that business, at bottom, is fundamentally human,"" and ""natural, human conversation

Published on: November 20th, 2002 Chris McCarten @itbusinessca

Event ROI and how to get it

Demands are growing for accountability from both agencies and client marketers. To excel in today’s careful economy, where conscientious monitoring and auditing of expenditures is prerequisite, marketers are more than ever being tasked

Published on: October 9th, 2002 Chris McCarten @itbusinessca

Paying For Marketing By Results

Traditionally, companies centered their marketing plans around their products, sacrificing focus on the customers who would be buying and using it. But we exist in a customer-centric era: understanding and knowing customers, offering

Published on: August 7th, 2002 Chris McCarten @itbusinessca