Whether you’re a DSL, ISDN or cable subscriber, you’re online. The Internet has become an integral, ubiquitous part of our private and working lives. These days, we think of the Internet almost like
Published on: August 13th, 2003
Chris McCarten
@itbusinessca
Certainly the customer is seen as number one in most any business. There’s a retail adage that says the customer is always right. We recognize that without them, all the engineering and product
Published on: July 2nd, 2003
Chris McCarten
@itbusinessca
In some business sectors, CRM is becoming ubiquitous. Access to more information means customers are much better informed, and more selective in their purchases — they have a choice of what and where
Published on: April 16th, 2003
Chris McCarten
@itbusinessca
A party can be a memorable occasion – a relaxed environment where your guests can let down their hair and think about things from a different perspective. This type of marketing generally will
Published on: March 19th, 2003
Chris McCarten
@itbusinessca
On the first page of the foreword of the provocative celebration of the Web, The Cluetrain Manifesto*, you’ll find the following revelations: ""…that business, at bottom, is fundamentally human,"" and ""natural, human conversation
Published on: November 20th, 2002
Chris McCarten
@itbusinessca
Demands are growing for accountability from both agencies and client marketers. To excel in today’s careful economy, where conscientious monitoring and auditing of expenditures is prerequisite, marketers are more than ever being tasked
Published on: October 9th, 2002
Chris McCarten
@itbusinessca
Traditionally, companies centered their marketing plans around their products, sacrificing focus on the customers who would be buying and using it. But we exist in a customer-centric era: understanding and knowing customers, offering
Published on: August 7th, 2002
Chris McCarten
@itbusinessca
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