To successfully manage ‘geeks’ – shun stereotypes, show respect

I can sum up every article, book and column written by notable management experts about managing IT in two sentences: "Geeks are smart and creative, but they are also egocentric, antisocial, managerially and

Published on: September 21st, 2009 j. ello

How to connect with IT folk even without buying them beer

As a marketing professional, have you ever wondered why your search engine optimization (SEO) project isn't taking off?Perhaps you're failing to relay to IT what you actually want to happen.And you aren't alone.Today

Published on: June 16th, 2009 Nestor Arellano