Taking the lean approach to market

By Francis Moran and Leo Valiquette It’s fitting that we follow up last week’s post on the strategic value of marketing in its purest sense as a process for enabling customer validation and

Published on: May 21st, 2011 Francis Moran

For the last time, they won’t come just because you’ve built it

By Francis Moran and Leo Valiquette “Companies that can’t clearly articulate their customer and market are not real serious companies, they are research projects … Engineering and marketing need to work together from

Published on: May 14th, 2011 Francis Moran

Words of wisdom: What can you learn from a thunder lizard?

By Francis Moran and Leo Valiquette “A startup is ultimately ... not just about whether an idea or a product works, it is about whether or not you can create a business around

Published on: April 7th, 2011 Francis Moran