No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code
Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes
Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.
Hopefully you've been getting a lot of practice on Twitter crafting your message with a spartan character limit, because you'll have to put those abbreviated writing skills to work writing titles for Google.
When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed