If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent
Published on: December 12th, 2014
Candice So
@candice_so
Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you
Published on: November 19th, 2014
Candice So
@candice_so
Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch
Published on: November 10th, 2014
Candice So
@candice_so
Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a
Published on: October 3rd, 2014
Candice So
@candice_so
No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code
Published on: October 3rd, 2014
Candice So
@candice_so
For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes
Published on: September 23rd, 2014
Candice So
@candice_so
Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes
Published on: August 11th, 2014
Candice So
@candice_so
For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew
Published on: August 8th, 2014
Candice So
@candice_so
As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes
Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.
Hopefully you've been getting a lot of practice on Twitter crafting your message with a spartan character limit, because you'll have to put those abbreviated writing skills to work writing titles for Google.
When Google Inc. first brought Street View to its Maps service in 2007, it was a novelty. By now, most people are familiar with Google Street View, where users can go to Google
Published on: February 4th, 2014
Candice So
@candice_so
When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed
Published on: October 15th, 2013
Candice So
@candice_so
Canadian media and tech company BroadbandTV Corp. has just kicked off an open beta phase of Viso Catalyst, a web platform allowing YouTube channel partners to learn what’s working – and what isn’t
Published on: September 23rd, 2013
Candice So
@candice_so
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