Taking the lean approach to market

By Francis Moran and Leo Valiquette It’s fitting that we follow up last week’s post on the strategic value of marketing in its purest sense as a process for enabling customer validation and

Published on: May 21st, 2011 Francis Moran

For the last time, they won’t come just because you’ve built it

By Francis Moran and Leo Valiquette “Companies that can’t clearly articulate their customer and market are not real serious companies, they are research projects … Engineering and marketing need to work together from

Published on: May 14th, 2011 Francis Moran

How do you find, define and exploit ‘exploitable’ technology?

By Francis Moran and Leo Valiquette In his book, Making Technology Happen, Denzil Doyle makes the valid point that “technology” is not found only in research laboratories or other establishments that form part of what

Published on: March 3rd, 2011 Francis Moran