Wiki your way to a smarter staff

As businesses cautiously integrate Web 2.0 tools into their daily operations, small and large scale corporations can look to a Canadian not-for-profit organization on how to take use the technology for workplace training.Taking

Published on: September 11th, 2007 Nestor Arellano

Two ad reps are better than one

Gorilla Nation, a Los Angeles-based online rep firm, recently partnered with NetWorldMedia, Canada's first French language Internet advertising network, to expand its North American Francophone network.The alliance appears to be mutually beneficial. The

Published on: September 6th, 2007 Nestor Arellano

The marketer’s guide to Web 2.0

Segmented captive audiences, instant messaging, video uploading, blog editing, photo galleries, content ranking and rewards, these are but a few of the features that make today's interactive Web 2.0 environment fun and addictive

Published on: September 5th, 2007 Nestor Arellano

Responsys tailors e-mail marketing solution for Liz Claiborne

For a successful e-mail marketing campaign, off-the-rack just won't do, fashion retailer Liz Claiborne Inc., recently found out.The New York-based company recently enlisted application service provider (ASP) Responsys of Redwood City, Calif., to

Published on: August 23rd, 2007 Nestor Arellano