Software figures out “nirvana position” for Coke on store shelves

You'd probably be surprised at the amount of time that the people who place Coca-Cola products on retailers' shelves spend thinking about how and why you choose a particular soft drink. You might

Published on: April 1st, 2009 Thomas Wailgum

Sony gets its merchandising game on

In the gaming industry, speed is everything. When new computer games hit the streets, about 70 per cent of the revenue they bring in will be earned within the first six to eight

Published on: April 13th, 2006 Poonam Khanna