Agency targeting ads based on social media conversations about TV expands to Toronto

Montreal-based social media ad service Seevibes is opening up an office in Toronto as it evolves its product and has hired a new executive to head up its next push into the North

Published on: January 28th, 2015 Brian Jackson

Real-time bidding and programmatic – what’s the difference?

For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh

Published on: November 17th, 2014 Candice So

Google search users now faster and smarter: Mediative

No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code

Published on: October 3rd, 2014 Candice So