Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on
Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying
It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The
In a deal that reminds us of the close links between Microsoft Corp. and Facebook, the world's most popular social network is acquiring a marketing software suite from the world's biggest software company.