How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Published on: September 25th, 2013 Brian Jackson

Marketers lack confidence in their digital marketing skills, Adobe survey finds

Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying

Published on: September 24th, 2013 Candice So

Dell measures 400+ variables to gauge brand – what do you do?

It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The

Published on: April 2nd, 2013 Brian Jackson

Facebook acquires Atlas Advertiser Suite from Microsoft

In a deal that reminds us of the close links between Microsoft Corp. and Facebook, the world's most popular social network is acquiring a marketing software suite from the world's biggest software company.

Published on: March 1st, 2013 Brian Jackson