iQMetrix using touchscreens to get customers to explore products

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 13th, 2014 Candice So

Touring “the store of the future”

Last week, we had the chance to tour the Retail Collective, a prototype of what a physical store might look like someday, using interactive technology to draw customers in and to give them

Published on: March 11th, 2014 Candice So

iQmetrix using touchscreens to get customers to tap, swipe, and buy

It’s not easy to create a good store display. Products have to be arranged in such a way that they catch customers’ eyes, draw them in, and encourage them to shop around a

Published on: March 6th, 2014 Candice So