Majority of Canadians want to get loyalty rewards through smartphones

Canadian shoppers love reward programs and are ready to receive such perks through their smartphones, according to a survey recently conducted by a Canadian consumer behavior research firm specializing in customer incentive and

Published on: April 11th, 2011 Nestor Arellano

WAP or App? Planning mobile strategy

While there's no doubt that hordes of consumers are now reachable by their cell phones and smart phones, many businesses are still in a quandary as to what mobile strategy they should pursue.

Published on: March 25th, 2011 Nestor Arellano

Canadian museum rolls out unique iPhone, iPod Touch app

To some the Canadian Museum of Civilization (CMC) might be an odd place to experience the power of the latest mobile technology.But  a new initiative at the museum in Gatineau, Que. takes advantage

Published on: January 11th, 2010 Nestor Arellano

Digital marketing an untapped gold mine for Canadian firms

The fact that Canadians spend as much as 20 to 30 per cent of their media consumption time on digital channels presents great marketing opportunities.Unfortunately, it's not a phenomenon marketers here are really

Published on: November 6th, 2009 Nestor Arellano