5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Published on: September 22nd, 2014 Candice So

How marketing can become a ‘noble profession’

Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a

Published on: September 19th, 2014 Candice So