Twelve months have passed since my predictions in ITBusiness.ca on how the 2014 Canadian crowdfunding sector would unfold. So here’s a look back and scorecard using a one to five scale (with five
Published on: December 17th, 2014 Bret Conkin @bretconkin
You may have only crowdfunded your first burrito this year, but Bret Conkin’s interest in crowdfunding stretches back to before Kickstarter ever allowed you to fund a potato salad. In 2008, Conkin founded
Published on: August 12th, 2014 Candice So @candice_so
In this follow-up to my last post 4 Ways your Brand's Social Responsibility is falling short, I introduce a new frame for brands on how to get a much bigger bang for their CSR
Published on: June 11th, 2014 Bret Conkin @bretconkin
The rules posted yesterday by Canadian securities regulators are still being digested, but upon first read, they appear very encouraging for Canadian startups, small business and even public issuers. The regulators have struck
Published on: March 25th, 2014 Bret Conkin @bretconkin
Crowdfunding platform Indiegogo Inc. has launched a new feature called Outpost, giving campaigners the ability to embed their campaign pages on their own web pages, instead of just having them hosted on Indiegogo's
Published on: January 8th, 2014 Candice So @candice_so
1. Alternative Financing is not a trend. Venture capital is being democratized. More and more entrepreneurs will build crowdfunding into their funding cycle to tap supporters. The market validation, feedback and community building
Published on: January 2nd, 2014 Bret Conkin @bretconkin
FundRazr, one of the largest crowdfunding sites in Canada, has started up a partnership designed to help people embark on crowdfunding campaigns and raise money for their medical bills. This week, FundRazr announced
Published on: December 18th, 2013 Candice So @candice_so
We're taking our #FollowFriday practice beyond Twitter at ITBusiness.ca so we can tell you a little bit more about the people we're adding to our Twitter lists (and tweeting them twice). This week,
Bret Conkin is the CMO for FundRazr. Christian Sander is the CTO. This post is a diary of a week’s interaction in a small, fast-growing startup to illustrate the contacts, challenges and flow
Published on: December 3rd, 2013 Bret Conkin @bretconkin
Introduction: My ITBusiness.ca blog will cover posts around marketing, social media, crowdfunding and the intersection of marketing and IT. I hope you find it educational and discover new perspectives that you can apply.
Published on: November 18th, 2013 Bret Conkin @bretconkin
Bret Conkin is the chief marketing officer for FundRazr, Canada's biggest crowdfunding platform. He has prepared this list of tips for marketers, in advance of Canada's Anti-Spam Legislation (CASL). This post appeared as
Published on: September 23rd, 2013 Bret Conkin @bretconkin
The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV. It seems almost counter-intuitive, but bigger broadcasting
Published on: September 17th, 2013 Candice So @candice_so
Yancey Strickler stands in a darkened theatre on Toronto’s College Street, his frame illuminated by a big-screen projector behind him. Energetically cracking a few self-deprecating jokes with the crowd filling the theatre, Strickler
Published on: September 13th, 2013 Candice So @candice_so
When Tara Reed first began her crowdfunding campaign on Indiegogo, she had high hopes that it would help her achieve her dream - to self-publish her book. In March, the Toronto-area writer launched
Published on: August 2nd, 2013 Candice So @candice_so
