Advertising with online video in Canada is finally catching up with the amount of content consumed by Canadians, and it's being bought programmatically more often, according to a study from BrightRoll and the
BrightRoll is releasing a new dashboard called BrightRoll insights, aimed at giving advertisers a better view into how their programmatic campaigns are performing. BrightRoll insights will allow users to pick from a slate
Published on: January 20th, 2015 Candice So @candice_so
Yahoo! Inc. has just acquired BrightRoll, a company that provides a platform for video advertising, for $640 million in cash. We've covered BrightRoll a number of times, as it's a company that's been
Published on: November 12th, 2014 Candice So @candice_so
It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented
Published on: October 30th, 2014 Candice So @candice_so
In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to
Published on: October 29th, 2014 Candice So @candice_so
BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit
Published on: April 24th, 2014 Candice So @candice_so
When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are
Published on: January 4th, 2014 Candice So @candice_so
Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm
