Tagged: branded content

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The Business Leadership podcast: Laura Denham, chief creative officer at Notable Life

Edwin Frondozo

Published: August 7th, 2018

How tech plays a role in concussion prevention, diagnosis, & treatment – Tech in Sports Ep. 36

The Tech in Sports crew explores all the latest sports tech news from the last week, including video replay at the FIFA World Cup, an amazing basketball-playing robot, March Madness social media trends,

Published on: March 26th, 2018 Mandy Kovacs

Lazaridis Institute to help 10 Canadian tech startups scale up

Ten of Canada's most promising tech startups are getting a leg up as they seek to become the next Shopify Inc., thanks to Wilfred Laurier University's Lazaridis Institute, the school announced Thursday. The

Published on: October 27th, 2016 Eric Emin Wood

More than 40% of Canadians trust branded content, survey finds [infographic]

That Canadians prefer looking at online ads over traditional advertising is hardly groundbreaking news, but a new study suggests that traditional online advertising doesn't really sustain their interest either. According to the survey,

Published on: June 22nd, 2016 Eric Emin Wood

RBC adopts ‘Netflix’ approach to branded content with ‘V Morgan is Dead’

One of Canada’s biggest banks hopes a fictional dead heroine can help keep its brand alive with millennial customers. RBC, ranked Canada’s largest bank in 2015 with $1.09 trillion in assets, launched a

Published on: March 30th, 2016 Christine Wong