Car buyers rely on mobile research, expect net access at dealerships: Yahoo [infographic]

Internet-savvy consumers expect a personalized experience when shopping for a new car, and online marketers, car dealers, and manufacturers all have a role to play in delivering one, according to a pair of

Published on: September 15th, 2016 Eric Emin Wood

Want customers to test-drive your car? Build a great website: J.D. Power

If auto manufacturers want potential customers to give their cars a test run, they need to provide an easy-to-use, content-rich website that appeals to both desktop and mobile users, according to a new

Published on: May 12th, 2016 Eric Emin Wood

How online interactive tools are boosting car sales

While most Canadians wouldn’t make a major purchase such as a new car online, they are doing a lot of research and the interactive tools and information they can access on automotive web

Published on: May 22nd, 2015 Jeff Jedras

Volkswagen Canada drives advance sales with ‘countdown’ campaign

Marketers are always talking about wanting to drive conversions on landing page, but Volkswagen Canada has taken it to a whole new level with its latest digital promotion for the 2014 Golf and

Published on: May 2nd, 2014 Brian Jackson

How CIO-CMO collaboration works at Audi

SALT LAKE CITY, UTAH - At the Adobe Summit for digital marketing, a closer collaborative relationship between the CIO and CMO was the topic of the day. Adobe announced a partnership with SAP,

Published on: March 25th, 2014 Brian Jackson

Carmakers differentiating through technology

by Gadjo Sevilla Let's face it, in-vehicle technology is one of the few areas that car manufacturers coming out of an economic recession can differentiate their models and get users excited about buying

Published on: April 18th, 2011 Gadjo Cardenas Sevilla

Car buyers chose function over flash in auto Web sites

What makes a great auto maker Web site? Flashy car pictures? Videos of speeding cars or SUVs truckin' along mud covered rought roads? Hardly. According a recent survey conducted by J.D. Power and

Published on: May 27th, 2010 Nestor Arellano