Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

Get in front of prospects earlier in the pipeline with social selling

TORONTO – By the time potential customers reach out to you directly, they’re already pretty far down the sales funnel. If you want an edge, you need to use new tools to get

Published on: June 17th, 2015 Jeff Jedras

Asigra simplifies cloud backup and recovery with new appliance

TORONTO – Cloud backup, recovery and restore software provider Asigra Inc. used its annual Summit conference Tuesday to launch a new data protection appliance with value-added distributor Avnet Inc. Asigra’s Converged Data Protection

Published on: June 16th, 2015 Jeff Jedras

In a commoditized world, it’s time to differentiate on content

TORONTO – If you posted a picture of your breakfast on Facebook this morning, you’re part of the problem. From social media to regular media there’s so much noise out there today it’s

Published on: June 16th, 2015 Jeff Jedras

Cloud storage demand drives growth for Toronto firm

It's not part of the company's official corporate slogan, but “here we grow again” has a nice ring to it at Asigra Inc. these days. The Toronto company is on a hiring blitz,

Published on: July 11th, 2011 Christine Wong

Backup pros get ‘heroic’ online community

For backup professionals who feel they're not getting enough from Facebook and LinkedIn, there is now BackupHeroes.com, a social networking platform specificly for the backup and recovery community.Users can set up their profiles

Published on: April 20th, 2011 Harmeet Singh