While consumers want control, they’re willing to share personal data: study

Recent research is offering some insight into different mindsets when it comes to handing out personal data to companies and marketers. The research was conducted by Montreal-based marketing analytics company Aimia in partnership with New

Published on: November 6th, 2015 Lindsey Peacock

Self-serve supply chain management helps retailer address ‘Amazon effect’

Anyone seeking proof of how cutthroat retail has become might try casting their gaze skyward. In its latest push to stay ahead of the game, Amazon is testing drone parcel deliveries at a

Published on: May 8th, 2015 Christine Wong

A CMO to Know: John Boynton, Aimia

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: February 13th, 2015 Julie Litchen

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Published on: November 4th, 2014 Candice So

Four possible future outcomes of digital marketing

With all of the emails, texts, and social media posts going into digital marketing everyday, consumers may be suffering from marketing fatigue – and your business’ marketing strategies may be to blame. That’s

Published on: August 20th, 2013 Candice So