Yahoo's vice-president of platform and exchange, Yannis Dosios, shares the company's Canadian mobile app use data for 2016 during FFWD: Advertising and Marketing Week 2017 in Toronto on Feb. 2.
Andrew Opala doesn't blame users who install ad blockers on their desktop or mobile devices. While fewer Canadians use ad blockers than you might think - between 17 and 24 per cent, depending
Published on: January 20th, 2017
Eric Emin Wood
@ericewood
Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside
Canadian companies need to see Twitter as a vital pillar of marketing today, not just an occasional side dish to complement traditional ad campaigns. Three leading marketers delivered that message during a Twitter-sponsored
Although Canadian marketers increasingly see analytics as a crucial tool, unlocking big data is proving to be a big challenge, a new survey suggests. Sixty-six per cent of chief marketing officers (CMOs) say
For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on marketing and leadership, 3D technology, or privacy and security, these
Published on: February 6th, 2014
Candice So
@candice_so
A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his
Published on: February 3rd, 2014
Candice So
@candice_so
With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era
Published on: January 31st, 2014
Candice So
@candice_so
Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,
Published on: January 28th, 2014
Candice So
@candice_so