Tagged: Advertising and Marketing Week

Yahoo's vice-president of platform and exchange, Yannis Dosios,
shares the company's Canadian mobile app use data for 2016 during
FFWD: Advertising and Marketing Week 2017 in Toronto on Feb. 2.

Canadians’ mobile app use grew by 74% in 2016, Yahoo subsidiary reveals

Eric Emin Wood

Published: February 3rd, 2017

3 reasons nobody’s watching your online ads – and what you can do about it

Andrew Opala doesn't blame users who install ad blockers on their desktop or mobile devices. While fewer Canadians use ad blockers than you might think - between 17 and 24 per cent, depending

Published on: January 20th, 2017 Eric Emin Wood
Audi app

Moving mobile business strategy beyond the smaller screen

Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside

Published on: January 30th, 2015 Christine Wong
Hashtag Bubble

Social marketing success in 140 characters or less

Canadian companies need to see Twitter as a vital pillar of marketing today, not just an occasional side dish to complement traditional ad campaigns. Three leading marketers delivered that message during a Twitter-sponsored

Published on: January 29th, 2015 Christine Wong
Image of blue line graphs, charts

Big data a challenge for CMOs, Deloitte survey finds

Although Canadian marketers increasingly see analytics as a crucial tool, unlocking big data is proving to be a big challenge, a new survey suggests. Sixty-six per cent of chief marketing officers (CMOs) say

Published on: January 28th, 2015 Christine Wong
Bird holding a hashtag.

#FollowFriday – 3 people to follow in marketing, 3D tech, and privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on marketing and leadership, 3D technology, or privacy and security, these

Published on: February 6th, 2014 Candice So

How marketers can use next-generation tech for their campaigns

A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his

Published on: February 3rd, 2014 Candice So

Good marketing is about creating memories, Yahoo Canada study finds

With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era

Published on: January 31st, 2014 Candice So

Q&A – Kevin Kelly, founder of Wired, at FFWD2014

Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,

Published on: January 28th, 2014 Candice So