4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Published on: November 18th, 2014 Brian Jackson

Does baseball’s iBeacon endorsement mean Apple’s devices are a marketing home run?

I remember the first time I was the target of geo-locational marketing through the use of Bluetooth low energy devices. It was in San Francisco, while I was exploring Pier 39 in the

Published on: March 31st, 2014 Brian Jackson

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Published on: March 27th, 2014 Brian Jackson