More advertisers than ever complying with IBA standards – but not all, 2016 ASC report finds

Two years after it began enforcing online interest-based advertising (IBA) standards north of the U.S., Advertising Standards Canada (ASC) is pleased with its progress, though its latest report acknowledges there remain challenges ahead.

Published on: February 8th, 2017 Eric Emin Wood

How to meet DAAC’s AdChoices standards

With the recent release of Advertising Standards Canada (ASC)'s first-ever accountability report measuring the industry's compliance with the Digital Advertising Alliance of Canada (DAAC) AdChoices program, there's never been a better time to

Published on: December 18th, 2015 Eric Emin Wood

ASC pleased by ad industry’s compliance with online regulations so far: report

The Canadian advertising industry is doing a good job of implementing new industry regulations for online interest-based advertising (IBA), according to a new report by Advertising Standards Canada (ASC). In its first-ever accountability

Published on: December 18th, 2015 Eric Emin Wood