Tagged: ad exchange

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Google launches anti-fraud tool for programmatic ad buying

Candice So

Published: November 11th, 2014
Man looking at wall of marketing metrics.

Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Published on: October 23rd, 2014 Candice So
marketing, analytics

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Published on: September 26th, 2014 Candice So
video marketing,online video,video

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Published on: June 4th, 2014 Candice So