Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a
Published on: October 23rd, 2014
Candice So
@candice_so
For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for
Published on: September 26th, 2014
Candice So
@candice_so
Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the
