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Closing the Sales Gap- IT World Canada hosts a webinar on building value with content

TORONTO, Ontario, Canada – Closing the Sales Gap is a new 30-minute webinar series produced by ITWC (IT World Canada) for sales and marketing professionals interested in driving business and capturing customer and prospect insights.


On Thursday, January 16, 2020, join ITWC President and CMO Fawn Annan in conversation with sales training guru Tibor Shanto as they discuss the kinds of content that resonate with business at different points in the sales journey.


“Sales cannot do it alone,” says Shanto. “It takes real co-operation with marketing and sometimes that’s a message sales doesn’t like to hear.”


Content marketing is a long-term strategy that focuses on building a strong relationship with potential customers by giving them high-quality content that is very relevant to them on a consistent basis.


In the discussion, you’ll hear about the kinds of content that have proven most effective and how you nurture clients rather than simply jam their inboxes with the messages you have at hand.


Do you know what kind of content a client needs and when it will be most effective? If not, register here.


For More information: 


Sophia Khan

Webinar Project Manager

[email protected]

About ITWC

As Canada’s premier source for content creation and technology news, ITWC provides businesses with leading digital capabilities and unparalleled access to technology professionals across Canada. Our highly skilled and diversely talented team works with you to develop stand-alone or fully integrated campaigns that build brands and connect you with your target audience — from managers to C-suite executives and line of business leaders.


LightningPR is a press release hosting service for companies interested in getting their content in front of key influencers in the Canadian IT market. Write an announcement about your organization, a product launch, an event or a promotion and we’ll post it to make it available to our audience of 196,000 readers.

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