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Twitter highlights 40 Canadian execs who stand out on social media – and how you can too

Eric Emin Wood

Social media can be a valuable tool for executives looking to boost their company’s public profile – and Twitter Canada managing director Rory Capern has a list that proves it.

In a June 7 blog post, Capern highlighted 40 Canadian executives worth following on the social media platform, including several leaders from both northern tech luminaries such as Shopify and BlackBerry, and executives from the Canadian divisions of tech giants such as Google and Microsoft.

“These are names from across Canada that are driving thought leadership, influence, and impact by their presence on Twitter,” Capern wrote. “The list is populated with executives who use Twitter regularly to share company updates and industry news, engage with customers, employees and partners and Like, Retweet and Reply to top Twitter content.”

The list is a follow-up to an article Capern wrote in February for The Globe and Mail in which he appealed to members of Canada’s C-suite to “get aboard the digital train.”

Immediately after the article ran, Capern admitted, he began receiving emails, texts and direct messages indicating that “across the board, Canadian business leaders were indeed part of the conversation on Twitter.”

The full list of 40, in alphabetical order, includes:

In addition to compiling a list of Canada’s most social media-savvy business leaders, Calpern outlined 10 goals that executives seeking to follow in their footsteps should have in mind when using Twitter:

  1. Connect with colleagues and employees.
  2. Humanize your brand; be its conscience.
  3. Listen and respond to customers.
  4. Control your message and influence the press.
  5. Move the market.
  6. Respond to critics.
  7. Attract and retain great talent.
  8. Engage with your partners and peers.
  9. Inspire the next generation of business leaders.
  10. Promote causes and ideals; share a unique point of view.
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