We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn’t disappoint.
Predictions aren’t easy for writers to produce. When it comes to tech, you often have to take a leap of faith and guess that something might happen based on trends. A prediction must be specific enough that its provable when you’re right (or wrong) but wide enough that it represents a more interesting theme rather than just the action of a single company, person, or group. Worst of all, a year from now our predictions will still be online and everyone can judge us based on their accuracy.
But that’s half the fun – we want to hear what you think about our predictions before 2015 plays out, not after! Watch our video summaries of our blogger predictions (so far) and click through to read the posts. Tell us if you think we’re right or wrong in the comments.
From blogger Bret Conkin, founder of Crowdfund Suite:
Regular investors will finally be able to buy equity in private companies after new exemptions are cleared by securities regulators. But growth will be slow because of differences between provinces.
From blogger Karim Kanji, digital content strategist at Catalyst Canada:
Gallop Labs co-founder Alkarim Nasser will be a person to watch. The startup’s award-winning mobile marketing platform uses data science to help brands identify their most valuable users.
From blogger Ayelet Baron, founder of Simplifying Work:
The concept of work-life balance will be replaced with a new concept: life-working. People will bring their personalities to work and look for more flexible schedules from employers.
From blogger Joseph Vita DeLuca, head of communications at Yieldr:
https://www.youtube.com/watch?v=89Cgv4NDlSs
Programmatic ad buying will grow into the online video and native advertising space. As a result, media-rich inventory will go up and increase engagement and conversion.
From blogger Ashley Huffman, marketing manager at Nanodots:
Canadian retailers will transform themselves into showroom style boutiques and branded eco-systems. Instead of looking at boxes on shelves, customers will get hands-on experiences and video demonstrations.