How the CBC tracked group viewing of the Sochi Winter Olympics

When Canadians think back to some of the gold medal moments from the Sochi Winter Olympics, they likely remember watching those events in a group – whether it was at the office, out at a restaurant, or at home with the family. For Kristin Wozniak, TV research manager of the CBC, she wanted to be able to measure those group viewing events to get a better idea of how many Canadians the broadcast was actually reaching. Since the CBC was broadcasting the Olympics on both digital and TV channels, Wozniak came up with a simple solution to find out about group viewing habits in the home. We interviewed Wozniak at the Adobe Summit.