Updating a 130-year-old icon: Coca Cola CDO shares the company’s 4-step digital transformation plan

LAS VEGAS - You wouldn't think that a 130-year-old beverage company whose products are consumed by more than 10,000 people every second needed a digital facelift but, Coca Cola CDO David Godsman told

Hoots, Hershey’s, and Richard Branson: Adobe Summit 2018 in photos

Future Adobe Experience Cloud updates could guide your business to its dream customers

LAS VEGAS - Future Experience Cloud releases could use artificial intelligence (AI) to guide businesses to their dream customers, or automatically optimize videos based on their target audience, if the latest Adobe Sneaks

Adobe CEO’s 3 tips for building a memorable customer experience

LAS VEGAS - Shantanu Narayen began Adobe Summit, the San Jose, Calif.-based company's annual marketing conference, by talking about his most recent vacation. After his wife pointed out that their eldest son, who

Hashtag Trending – Facebook privacy backlash, Adobe Summit, Dropbox IPO

Even Elon Musk is jumping on the anti-Facebook bandwagon, Adobe prepares to host some A-listers for its Digital Marketing Summit, and a successful Dropbox IPO could inspire more startups to go public. The

Accelerate your enterprise’s digital marketing efforts with Deloitte’s Digital Mix

LAS VEGAS - The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients' digital marketing efforts. During last week's Adobe Summit the company launched Digital

Revelers, robots, and Ryan Gosling: Adobe Summit 2017 in pictures

Great ideas cross platforms – but put mobile first, Facebook marketing exec says

LAS VEGAS - Compared to his youthful colleagues – including his CEO – David Fischer jokes that he’s an “old man” at Facebook Inc. So he smiled in recognition during his Wednesday appearance

Analyst firm isn’t exactly sure what Adobe Sensei does yet either

LAS VEGAS - Sensei, Adobe Systems Inc.'s machine learning and artificial intelligence platform, is already approaching its six-month anniversary, but if you can't identify what, exactly, it adds to the company's recently-released Experience

Marketers can use Adobe software to deliver ‘hyperpersonalized’ content – but should they?

LAS VEGAS - Much of this year's Adobe Summit has been dedicated to showing marketers how they can use the vast repository of consumer information at Adobe Systems Inc.'s disposal to create "hyperpersonalized"

Adobe and Microsoft release joint Experience Cloud, Azure services

LAS VEGAS - Six months after announcing their partnership at Microsoft Corp.'s Ignite conference in September, the Redmond, Wash.-based tech giant and Adobe Systems Inc. announced their first three joint offerings at the

Adobe combines marketing, analytics services into Experience Cloud

LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its

Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Video marketing tips from Vidyard’s CMO at Adobe Summit

We hear that video is getting consumed online like chocolate eggs on Easter, but how can marketers make sure their content is breaking through the noise to capture the attention they need? Tyler