LAS VEGAS - When asked to articulate his company's approach to data privacy, Adobe CEO Shantanu Narayen said he believes the software maker has "a responsibility and an obligation" to not just encourage
Published on: April 4th, 2018
Eric Emin Wood
@ericewood
LAS VEGAS - You wouldn't think that a 130-year-old beverage company whose products are consumed by more than 10,000 people every second needed a digital facelift but, Coca Cola CDO David Godsman told
Published on: April 3rd, 2018
Eric Emin Wood
@ericewood
LAS VEGAS - Future Experience Cloud releases could use artificial intelligence (AI) to guide businesses to their dream customers, or automatically optimize videos based on their target audience, if the latest Adobe Sneaks
Published on: March 29th, 2018
Eric Emin Wood
@ericewood
LAS VEGAS - Shantanu Narayen began Adobe Summit, the San Jose, Calif.-based company's annual marketing conference, by talking about his most recent vacation. After his wife pointed out that their eldest son, who
Published on: March 28th, 2018
Eric Emin Wood
@ericewood
Even Elon Musk is jumping on the anti-Facebook bandwagon, Adobe prepares to host some A-listers for its Digital Marketing Summit, and a successful Dropbox IPO could inspire more startups to go public. The
LAS VEGAS - The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients' digital marketing efforts. During last week's Adobe Summit the company launched Digital
Published on: March 28th, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - Compared to his youthful colleagues – including his CEO – David Fischer jokes that he’s an “old man” at Facebook Inc. So he smiled in recognition during his Wednesday appearance
Published on: March 24th, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - Sensei, Adobe Systems Inc.'s machine learning and artificial intelligence platform, is already approaching its six-month anniversary, but if you can't identify what, exactly, it adds to the company's recently-released Experience
Published on: March 23rd, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - Much of this year's Adobe Summit has been dedicated to showing marketers how they can use the vast repository of consumer information at Adobe Systems Inc.'s disposal to create "hyperpersonalized"
Published on: March 23rd, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - Six months after announcing their partnership at Microsoft Corp.'s Ignite conference in September, the Redmond, Wash.-based tech giant and Adobe Systems Inc. announced their first three joint offerings at the
Published on: March 22nd, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its
Published on: March 22nd, 2017
Eric Emin Wood
@ericewood
How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If
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