How the CBC tracked group viewing of the Sochi Winter Olympics

When Canadians think back to some of the gold medal moments from the Sochi Winter Olympics, they likely remember watching those events in a group - whether it was at the office, out

Published on: March 15th, 2015 Brian Jackson

Marketing with Twitter: Kirstine Stewart at Digital Day 3D

When Twitter Inc. announced it was setting up shop here in Canada back in April, that was a doozy of a news item. But equally big was the statement it released simultaneously –

Published on: October 23rd, 2013 Candice So

Vancouver firm the subject of crowdfunding reality TV show

The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV. It seems almost counter-intuitive, but bigger broadcasting

Published on: September 17th, 2013 Candice So

News media giants tap new media to stay alive

Traditional news media outlets are staving off their much-reported impending demise by learning to use the very social media tools that are supposedly clobbering them to death.The day when we no longer have

Published on: September 10th, 2010 Nestor Arellano

Will YouTube kill the networks?

 When YouTube first came on the scene it was dismissed by mainstream communicators as one of those blips on the radar screen that would soon pass on.  How wrong can you be?  Today

Published on: June 21st, 2010 ITBusiness Staff

Start your own Internet radio station without spending a dime

If you're the kind of person who insists on handpicking a road-trip playlist rather than just setting your music player to shuffle, you were born for radio, baby. Fortunately, you don't have to

Published on: March 5th, 2010 Patrick Miller

US media content stealing Canadian eyeballs, ad dollars

Canada is under assault on two fronts from its mighty neighbour to the south, say local media and entertainment industry gurus. On the one hand, advertisers and producers here are fighting a losing

Published on: February 2nd, 2010 Nestor Arellano

Canadian radio refuses to die

Despite the unceasing onslaught Web-based technology and predictions of being "subsumed" by new media, Canadian radio refuses to sign-off and die.Instead, local radio advertisers turned up the dial recently to announce that radio

Published on: June 13th, 2008 Nestor Arellano