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The Business Leadership Podcast: Jeff Goldenberg, chief strategy officer at Abacus

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A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a co-founder of Abacus, a digital agency specializing in performance Facebook ads.

Previously, he headed up the marketing and growth team at Borrowell, an innovative financial services startup that will offer competitively priced loans to consumers with good credit scores looking to refinance credit card and other high-cost debt. We were the first company in Canada to launch Free Credit Scores with Equifax and have given over 200,000 Canadians their credit score for free. In October, Borrowell partnered with CIBC to offer One Click Loans – the first partnership of this type in Canada.

Jeff is also the co-author of The Growth Hacker’s Guide to the Galaxy,  entrepreneur in Residence at MaRS, Mentor at 500 Startups and TechStars.


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