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BlackBerry gets it right with Curve 9360

by Yale Holder

For fans of the BlackBerry Curve series, the 9360 model gets a decent grade for its purpose –  a value based messaging cell phone. Its affordable at $50 on a 3 year contract or $350 without any contract or tab discount. Let’s review some of the key features of this phone as compared to its predecessor.

What I like?

The curve always seems to be short changed compared with the BlackBerry Bold models and always seems to have something missing – a camera with no flash – 3G with no Wi-Fi or vice versa, and the design wasn’t too slim or sleek looking. Well RIM fixes most of these issues with the Curve 9360, here are the key features that I do like:

 

 What didn’t I like?

While I would admit that this is one of the better BlackBerry Curves produced,  it still falls behind in a few areas especially when you compare it with competitors in the space. Having said that here are some key points to note:

  1.  Browsing experience – while the browser has been upgraded and you can actually browse on this phone and enjoy the product, its takes way too long to render pages, waiting as long as 30 seconds for one page to load (albeit a heavy page) which you won’t expect on Wi-Fi.
  2. Slow Processor – Again the Curve upgraded its process to 800 MHz but today I want 1 GHz and higher and its probably the reason for the slow rendering of webpages experienced above
  3. Poor Video and Camera – The camera does not have auto focus, it has poor illumination in dark areas,  no image stabilization, and you can’t take moving pictures of objects moving. No HD video either which you can get on the new Bold 9900 video is limited to SD
  4. Limited Storage – this phone doesn’t come with an SD card and with only 512MB of internal memory you will need to get storage to add here
  5. Battery– this Curve has a 1000mAh battery which is down from 1,150mAh and this may limit the battery life of the phone despite the better efficiency of OS 7.

Conclusion

The curve is a very good messaging device for the budget conscious smartphone user.  Blackberry is getting closer my ideal Blackberry but still has a ways to go. The Curve 9360 comes with almost all the typically features you would need for messaging, playing media and taking simple pictures. This model of the curve is the best I’ve seen in the non touch screen editions of the Curve. For the smart shopper check out the best cell phone deals on this device.

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