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Salesforce leaders make their predictions for 2023

Source: Getty

Tech leaders at customer relationship management company Salesforce have shared their top IT predictions, based on market analysis and customers’ perspectives. Salesforce execs provided an overview of the main technologies, economic challenges, and trends that will impact businesses in 2023.

Here are Salesforce’s five IT investment predictions, given the ongoing economic pressures:

Here are Salesforce’s predictions on what will drive sales and service, as sales reps find themselves forced to adapt to changing economic conditions.

Salesforce execs also shared the top four disruptive technologies:

  1. Generative AI (use of machine learning algorithms to enable computers to use existing content like text and code to create new content) will empower mass customization of experiences.
  2. Employees will experience workplace culture in the cloud as organizations move to invest more in online collaboration tools.
  3. Data will become more accessible and understandable for everyone, as organizations endeavor to create a data literate workforce.
  4. Virtual reality (VR) offices will not materialize anytime soon. The technology is still raw, the avatars are disengaging and it will be a while before organizations consider interacting with their workforce using VR.

Salesforce also predicts that more organizations will focus on climate commitments, approaching customer data with trust and transparency, and embedding tech ethics and privacy frameworks in their operations.

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