Unlike the showdown between the New England Patriots and the Philadelphia Eagles, there was no contest between Avocados from Mexico and the rest of the competition on social media.
The company was the most mentioned advertiser on Twitter and Instagram, had the most used hashtag with #GuacWorld and had the most logos shared, according to Salesforce’s Social Studio tracking tool. Guac was also the top Super-Bowl-related word used online. Salesforce tracked social media mentions on Twitter and Instagram between 11 a.m. ET to 11 p.m. ET on Super Bowl Sunday.
When it comes to images of food, however, Avocados from Mexico couldn’t top chicken wings or pizza. In fact, it didn’t even make the top five.
Disney’s two teaser trailers for Solo: A ‘Star Wars’ Story and Avengers: Infinity War raked in enormous numbers as well. The two teasers, which premiered Sunday during the Super Bowl, collected nearly 65 and 70 million TV impressions, respectively, according to analytics company iSpot.tv. They also had 3.1 million and 2 million online views, and a total of approximately 29 and 33 million social impressions.
In today’s world, companies are able to listen to and communicate with consumers on an unprecedented level, Jeff Pearson, SVP of marketing and e-commerce for LIDS, said in a statement.
“While people are glued to their TVs watching big national sports moments like the Super Bowl, they’re also constantly engaging in social media and other forms of digital content at the same time,” said Pearson.