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Adobe streamlines video production process with new Creative Cloud update

Adobe’s latest Creative Cloud update uses artificial intelligence (AI) to streamline the video production process, making it as easy to adjust a video’s colour, graphics, and audio in Premiere Pro as it is to enhance still images with Photoshop.

Announced Tuesday, the update includes several new features, including a new video colour adjustment tool for Premiere Pro powered by Adobe’s AI platform, Sensei; video graphics and audio creation tools, also for Premiere Pro; and enhanced virtual reality features for its After Effects program.

“The demands and pace of video content creation are reaching levels we’ve never seen before,” Adobe vice president of digital video and audio Steven Warner said in an Apr. 3 statement, adding that the increased time pressure on video producers means there has never been a greater need for powerful and efficient creative tools such as Premiere Pro and After Effects.

The new features include:

The new features are already available with the latest version of Creative Cloud.

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