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Adobe reveals its largest Creative Cloud update yet at Max 2017

Adobe CEO Shantanu Narayen welcomes more than 12,000 attendees to Adobe Max 2017 on Oct. 18, 2017 in Las Vegas. (Image courtesy Adobe)

LAS VEGASAdobe Systems Inc. is making it easier than ever for both graphic designers and those who are less creatively inclined to design eye-catching media of all kinds.

On the first day of its latest annual Adobe Max conference, being held in Las Vegas between Oct. 18 and Oct. 20, 2017, the creative software developer revealed what CEO Shantanu Narayen called the largest update yet to its signature Creative Cloud service, including four new programs – Adobe XD, Adobe Dimension, Adobe Character Animator, and Adobe Lightroom Creative Cloud (a program distinct from the original Lightroom, which will now be called Lightroom Classic) – and dozens of new features.

“At Adobe we’ve always worked to remove technology barriers to human creativity and connection, because we believe fundamentally that every one of us has a story to tell,” Narayen told the 12,000-strong audience during his opening keynote. “We’re entering a new era of art and invention that’s powered by technology that we think is staggering in its size and its scope, and we want to empower professionals like you to do things that were never possible before – faster, more intuitive, and with better results.”

“But we also want to make creativity more accessible and more intuitive to individuals who aren’t professionals, whether they’re students, whether they’re office workers, or people who simply are looking for a better way to communicate,” he added.

Many of the new features incorporate the company’s artificial intelligence (AI) platform, Adobe Sensei, including:

“We’ve been focused on continuously improving all the tools and applications that you all rely on every single day,” Adobe CTO Abhay Parasnis told the crowd during his portion of the keynote. “We are thrilled to be able to put these applications in your hands, and we can’t wait to see what you create with them.”

The new applications, the majority of which had previously been in beta (for example: Character Animator, a 2D animation tool which has already been used in The Simpsons and The Late Show With Stephen Colbert) but were officially released this week, include:

Adobe senior director Maria Yap shows off Lightroom and Lightroom Classic at Adobe Max on Oct. 18, 2017. (Image courtesy Adobe)

“Technology and photography continue to evolve, and even more photos are being captured across a wide variety of devices,” Adobe senior director Maria Yap said during her portion of the keynote. “Much as we love Lightroom, it was developed for a desktop-centric photography workflow, and we need a more flexible system across more devices.”

All Creative Cloud updates revealed on Wednesday are available now, and though Adobe mentioned a North American price increase for Creative Cloud subscriptions, an Adobe executive told ITBusiness.ca the increase would not apply to Canada.

You can visit Adobe’s website for more details on the new Creative Cloud updates.

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