PumpUp: fitness just got personal

    PumpUp makes getting fit simple by providing a personal trainer in an app. Users answer a few questions and a workout plan is built for them, providing instructions on how to exercise. The app is already in the iOS App Store and PumpUp has raised $25,000 from the University of Waterloo’s Velocity Venture Fund in addition to Hyperdrive’s money. CEO Garrett Gottlieb gives his elevator pitch and shows us how to do pushups.