We sat down with former Apple evangelist, author, and speaker Guy Kawasaki yesterday at Avaya Evolutions in Toronto and focused our interview on Google+.
In his role as an advisor for Google-owned Motorola Mobility, Kawasaki has been building a mobile community on the social platform and he’s enthusiastically endorsed it on many occasions. He literally wrote the book on Google+, titled What the Plus!: Google+ for the rest of us and has more than 5 million followers on the network. We also extended the opportunity to submit questions for our interview with Kawasaki using Google+. Those answers will be in our video series too.
In this video, part four of our five part series with Kawasaki, he shares his tactics for posting to social media to attract a big audience and keep people engaged. Play the video to hear Kawasaki lay out his approach and execution of plan in detail.
Watch more clips from our interview with Kawasaki: