Adobe Screens extends digital experiences into retail stores

    Salt Lake City – Marketers have used Adobe Experience Manager to publish campaign content to websites and mobile apps, but at its annual Marketing Cloud conference Adobe is asking “Why stop there?”

    A new capability just launched on Adobe’s Marketing Cloud allows users of Experience Manager to publish content to interactive displays in retail environments. The new feature allows users to work with digital assets on a touch screen to lay out content for presentations to consumers. We get a demonstration on the show floor here in Salt Lake City at Adobe Summit.