Reams have been written about how social media can help firms forge deeper customer relationships, create brand awareness, and boost sales.But can these tools offer some of same benefits to retail outlets? Can
Published on: March 24th, 2010
Joaquim P. Menezes
@itbusinessca
If you love an old-fashioned courtroom battle with a new media twist, the Google vs. Viacom copyright-infringement case makes for great entertainment. This lengthy (and particularly pissy) quarrel, which dates back to 2007,
Published on: March 22nd, 2010
Jeff Bertolucci
@itbusinessca
Think teenager's bedroom rather than corporate boardroom when launching a viral video marketing campaign.That's the advice Billy Reid, a Canadian YouTube celebrity, has for marketers, advertisers and budding viral videographers seeking to promote
Published on: March 4th, 2010
Nestor Arellano
@itbusinessca
Canada is under assault on two fronts from its mighty neighbour to the south, say local media and entertainment industry gurus. On the one hand, advertisers and producers here are fighting a losing
Published on: February 2nd, 2010
Nestor Arellano
@itbusinessca
When you belong to several social networking sites -Facebook, LinkedIn, Twitter -(and don't we all?), keeping up with them can seem overwhelming. Tweet this. Update that status. Share a link here. If you've
Published on: January 11th, 2010
Kristin Burnham
@itbusinessca
Much has been made of Flash's ability to create augmented reality (AR) applications that breathe life into printed magazines (kicked off by Fabrica's work on Benetton's Colors magazine, detailed here). There has also
Published on: December 21st, 2009
John Cox
@itbusinessca
What if designers, architects, builders and their clients -- continents apart -- could bounce design ideas or images back-and-forth, as though they were chatting or interacting on Facebook? What if updating one another
Published on: December 3rd, 2009
Nestor Arellano
@itbusinessca
Rogers Communication Inc. launched an online video site on Monday, allowing existing subscribers to access content from channels they subscribe to via the Web. The subscription-based business model used by Rogers is different
It sounded strange coming from a person who owes his fame and fortune to tons of viewers on YouTube ..."Viral is dead," announced Kevin Nalty, interactive media marketing expert and YouTube star, speaking
Published on: November 13th, 2009
Nestor Arellano
@itbusinessca
While Veterans Affairs Canada is using new media channels to complement its Remembrance Day activities, an ongoing strike will prevent the Canadian War Museum from hosting its annual toolkit this year.As many as
If you're a fan of Saturday Night Live, you've probably seen the sketch, "Dick in a Box," featuring comedian Andy Samberg and singer Justin Timberlake. It's a spoof on a music video for
Published on: October 14th, 2009
Meridith Levinson
@itbusinessca
Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25 per cent to 40 per cent off admission prices from
Published on: September 22nd, 2009
Mary K. Pratt
@itbusinessca
UFCW Canada, one of Canada's largest unions whose membership spans over many sectors, has beefed up an online campaign against a Walmart court filing targeting the union's Web site walmartworkerscanada.ca.Walmart filed a request
Employees at Montreal's Stingray Digital Media Group probably can't blame Eric Boyko if he starts singing in the office these days. After all his three-year-old interactive music distribution firm owns the licences to
Published on: July 20th, 2009
Nestor Arellano
@itbusinessca
