Toronto shopping centre taps social media to find winning faces

Reams have been written about how social media can help firms forge deeper customer relationships, create brand awareness, and boost sales.But can these tools offer some of same benefits to retail outlets? Can

Published on: March 24th, 2010 Joaquim P. Menezes

Google, Viacom slug it out over YouTube video clips

If you love an old-fashioned courtroom battle with a new media twist, the Google vs. Viacom copyright-infringement case makes for great entertainment. This lengthy (and particularly pissy) quarrel, which dates back to 2007,

Published on: March 22nd, 2010 Jeff Bertolucci

$250,000 up for grabs in viral video contest

Think teenager's bedroom rather than corporate boardroom when launching a viral video marketing campaign.That's the advice Billy Reid, a Canadian YouTube celebrity, has for marketers, advertisers and budding viral videographers seeking to promote

Published on: March 4th, 2010 Nestor Arellano

US media content stealing Canadian eyeballs, ad dollars

Canada is under assault on two fronts from its mighty neighbour to the south, say local media and entertainment industry gurus. On the one hand, advertisers and producers here are fighting a losing

Published on: February 2nd, 2010 Nestor Arellano

Seven tools to seamlessly manage all your social networks

When you belong to several social networking sites -Facebook, LinkedIn, Twitter -(and don't we all?), keeping up with them can seem overwhelming. Tweet this. Update that status. Share a link here. If you've

Published on: January 11th, 2010 Kristin Burnham

Awesome augmented reality apps uncover a whole new world

Much has been made of Flash's ability to create augmented reality (AR) applications that breathe life into printed magazines (kicked off by Fabrica's work on Benetton's Colors magazine, detailed here). There has also

Published on: December 21st, 2009 John Cox

Project Bluestreak makes collaboration between designers a piece of cake

What if designers, architects, builders and their clients -- continents apart -- could bounce design ideas or images back-and-forth, as though they were chatting or interacting on Facebook? What if updating one another

Published on: December 3rd, 2009 Nestor Arellano

Rogers On Demand launches online service for existing cable subscribers

Rogers Communication Inc. launched an online video site on Monday, allowing existing subscribers to access content from channels they subscribe to via the Web. The subscription-based business model used by Rogers is different

Published on: December 1st, 2009 Brian Jackson

Don’t chase viral video dream, says YouTube superstar

It sounded strange coming from a person who owes his fame and fortune to tons of viewers on YouTube ..."Viral is dead," announced Kevin Nalty, interactive media marketing expert and YouTube star, speaking

Published on: November 13th, 2009 Nestor Arellano

Remembrance Day – Canadians share family stories of sacrifice online

While Veterans Affairs Canada is using new media channels to complement its Remembrance Day activities, an ongoing strike will prevent the Canadian War Museum from hosting its annual toolkit this year.As many as

Published on: November 11th, 2009 Brian Jackson

Watching tawdry TV is one thing, discussing it at work is quite another

If you're a fan of Saturday Night Live, you've probably seen the sketch, "Dick in a Box," featuring comedian Andy Samberg and singer Justin Timberlake. It's a spoof on a music video for

Published on: October 14th, 2009 Meridith Levinson

How to make big bucks on social media – and track what you make

Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25 per cent to 40 per cent off admission prices from

Published on: September 22nd, 2009 Mary K. Pratt

Canadian union intensifies online campaign against Walmart court filing

UFCW Canada, one of Canada's largest unions whose membership spans over many sectors, has beefed up an online campaign against a Walmart court filing targeting the union's Web site filed a request

Published on: August 18th, 2009 Brian Jackson

Montreal karaoke upstart signs profitable duet with Google

Employees at Montreal's Stingray Digital Media Group probably can't blame Eric Boyko if he starts singing in the office these days. After all his three-year-old interactive music distribution firm owns the licences to

Published on: July 20th, 2009 Nestor Arellano