Yahoo acquires BrightRoll for $640 million

Yahoo! Inc. has just acquired BrightRoll, a company that provides a platform for video advertising, for $640 million in cash. We've covered BrightRoll a number of times, as it's a company that's been

Published on: November 12th, 2014 Candice So

Why developers may like Android TV more than Google TV

When Google announced Android TV at its I/O conference earlier this summer, Tejas Lagvankar was skeptical. The software engineer, who works at Yahoo! Inc. in San Francisco, has been developing apps for Google

Published on: October 28th, 2014 Candice So

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Published on: September 11th, 2014 Candice So

Yahoo’s Tumblr acquisition fails to reclaim display ads market: eMarketer

Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are

Published on: August 21st, 2014 Brian Jackson

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Published on: May 20th, 2014 Candice So

Good marketing is about creating memories, Yahoo Canada study finds

With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era

Published on: January 31st, 2014 Candice So

Edward Snowden Time Magazine’s runner-up for person of the year

The 30-year-old National Security Agency contractor that leaked top secret documents about extensive cyber-surveillance programs is the runner-up to Pope Francis for Time Magazine's person of the year. Now in exile in Moscow

Published on: December 11th, 2013 Brian Jackson

Major tech brands form coalition in response to PRISM leaks

In the wake of government surveillance programs leaked by National Securities Agency (NSA) contractor Edward Snowden, major tech industry firms are forming a coalition and calling on governments worldwide - starting with the

Published on: December 9th, 2013 Brian Jackson

Yahoo CEO Mayer designed organization for mobile success

Being from Wisconsin, it's no surprise that Yahoo CEO Marissa Mayer quotes legendary Green Bay Packers coach Vince Lombardi when discussing leadership. It's also no wonder she describes her leadership role at one

Published on: November 20th, 2013 Brian Jackson

Open source tool Spark real-world big data applications

We often hear about the promise of big data for organizations to improve everything from inventory fulfillment to marketing strategies, but rarely do we get the nitty-gritty details of how it might be

Published on: November 11th, 2013 Brian Jackson

Toronto company plays ads around videos, not before them

Jolted Media Group Ltd. (JMG) has signed a partnership with AOL Canada, finalizing an agreement to serve ads across AOL’s sites. With AOL Canada as its first partner, the Toronto-based company will be

Published on: August 2nd, 2013 Candice So

Yahoo CEO sparks work from home debate – do employees care?

A controversial edict from Yahoo CEO Marissa Mayer banning her employees from working from home – if you want to work at Yahoo, you need to be at Yahoo – has generated a

Published on: March 1st, 2013 Jeff Jedras

90 per cent of tablet owners taking device to bed

The quirky and sometimes questionable behaviour of Americans with tablet computers is being highlighted by an Ipsos MediaCT survey sponsored by Yahoo.The survey was conducted in the U.S., but it's likely many Canadian

Published on: May 29th, 2012 ITBusiness Staff

Leaked private key allows anyone to build Yahoo-signed Chrome extensions

Yahoo was forced to release a new version of its Axis extension for Google Chrome after the original one contained a private key that allowed anyone to digitally sign extensions in Yahoo's name.Axis

Published on: May 24th, 2012 Lucian Constantin