Yahoo acquisition more about content and ad tech than search, analysts say

Monday's announcement that Verizon Communications Inc. would be purchasing Yahoo Inc. for $4.8 billion USD prompted a range of expert opinion, but most can agree on at least one thing: the American telecommunications

Published on: July 25th, 2016 Eric Emin Wood


Verizon to buy Yahoo for $4.8 billion USD

Basking Ridge, N.J.-based telecommunications firm Verizon Communications Inc. plans to acquire Internet search and media company Yahoo Inc. for $4.83 billion USD in cash, the U.S. organizations announced this morning. In a press

Published on: July 25th, 2016 Brian Jackson


68 per cent of Canadians now banking online: Yahoo [infographic]

A full 68 per cent of us now conduct our banking online, and 63 per cent would do all of our banking on a website or mobile app if we could, according to

Published on: March 24th, 2016 Eric Emin Wood

Groupon reaches 1 billion sales: A brief and profitable, but tumultuous timeline

Groupon recently announced the sale of its one billionth promotion - an $11 for $20 coupon from Peters, Missouri-based Italian restaurant Pirrone’s Pizzeria, which received $10,000 USD for the honour. (The purchaser, naturally

Published on: March 16th, 2016 Eric Emin Wood

Yahoo, Weight Watchers, Globe and Mail sages share analytics insights in webinar

If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize

Published on: February 24th, 2016 Christine Wong

Celebrating Facebook’s 12th Anniversary

12 years ago today, the world changed forever. An opportunity was churned into an idea, and that idea is what turned PHP code into a thing. That thing being Facebook. From that point on,

Published on: February 4th, 2016 Ashley Huffman

Yahoo looks to woo mobile marketers with its ‘currency of data’

It was while sitting in a plane on the tarmac that Leo Polanowski, head of sales specialist and account management for Yahoo Inc., observed just how empowered consumers can be when they have

Published on: January 26th, 2016 Brian Jackson

Canada’s app nation: Yes to music, no to games

A new examination of Canada and our mobile app usage by Flurry from Yahoo finds Canadians like our music but we’re not much for games. Flurry from Yahoo’s analysis of Canadian mobile usage

Published on: May 15th, 2015 Jeff Jedras

Canadians’ love of loyalty rewards is swayed most by this digital channel

Canadians love their loyalty programs, and digital channels are a favourite method to learn how to eke the most value out of those Air Miles, PC Points, and the like, according to a

Published on: March 31st, 2015 Brian Jackson

BrightRoll unveils insights, a dashboard for tracking programmatic video campaigns

BrightRoll is releasing a new dashboard called BrightRoll insights, aimed at giving advertisers a better view into how their programmatic campaigns are performing. BrightRoll insights will allow users to pick from a slate

Published on: January 20th, 2015 Candice So

Yahoo projected to topple Twitter for mobile ads share

Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal

Published on: December 4th, 2014 Brian Jackson

CMO Digital: Search ad platforms, Google Contributor

Welcome to the sixth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Published on: November 28th, 2014 ITBusiness Staff