Canadians open to sponsored brand content – as long as it’s interesting

Canadians follow brands to receive content, so there’s an opportunity for marketers to connect if they deliver the right content, according to a new report from Yahoo Canada. Yahoo Canada recently released its

Published on: September 22nd, 2015 Jeff Jedras

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Published on: May 20th, 2014 Candice So

Yahoo! Canada unveils new customizable home page

Choice, personalization and flexibility are hallmarks of the new Yahoo! Canada homepage announced today, the company says.The new Yahoo! Canada homepage will actually be available tomorrow, January 26 at www.yahoo.ca The launch is

Published on: January 25th, 2010 Joaquim P. Menezes

‘Snacking’ and the secrets of successful mobile search

For many smart phone users, searching on a mobile device is akin to snacking, according to a Yahoo! Canada executive.They aren't looking for "a meal of information or delving deep into search results,"

Published on: September 21st, 2009 Joaquim P. Menezes