With Outgrow.co, your business can build its own interactive viral content

What started as a means to streamline a company’s business development process with an interactive tool has now become its core business. Five-year-old New York City-based Outgrow.co was always fielding questions from potential

Published on: January 19th, 2017 Gary Hilson

Here’s why top social media influencers can charge millions for a post

In today's world of online marketing, Google and Facebook might command the majority of attention - and 64 per cent of digital ad revenue - but the best-known users of social media platforms

Published on: August 25th, 2016 Eric Emin Wood

April Fools’ Day 2014: A roundup

Perhaps even more likely to make the rounds than the cute company videos at Christmas, it seems tons of tech companies out there have fun April Fools' pranks to show off. From a

Published on: April 1st, 2014 Candice So

4 reasons why native advertising works

Native advertising is the strategy of creating ad materials that fit seamlessly into the environment where they're placed in, like magazine ads that look and read like articles or fun, informative Facebook posts

Published on: February 7th, 2014 Joseph Stark

Mind the App: Famebit

We all know YouTube as the online video destination full of cute pets, exploding Mentos-filled Coke bottles, and awesome slam dunks. But it turns out it's more than that. It’s a powerful marketing

Published on: January 28th, 2014 Brian Jackson

XConnect: How social media aids independent film-making

Viral marketing, social media and crowd-sourced funding. All these terms are important in the area of independent film-making. Currently, our city (Toronto) is knee deep in glitter and glitz as the Toronto International

Published on: September 12th, 2012 Karim Kanji

Should your business avoid Facebook’s new interactive ads?

Imagine seeing your Facebook friend's face and name endorsing a brand such as Wal-Mart or Visa and a “like” button inviting you to do the same. Two new Facebook ad features rolled out

Published on: July 13th, 2011 Nestor Arellano

Don’t chase viral video dream, says YouTube superstar

It sounded strange coming from a person who owes his fame and fortune to tons of viewers on YouTube ..."Viral is dead," announced Kevin Nalty, interactive media marketing expert and YouTube star, speaking

Published on: November 13th, 2009 Nestor Arellano

Canadian bank builds brand awareness with Facebook tools

You've promoted your business on the Yellow Pages, countless print ads, maybe some TV and radio spots, through fax messages, a Web page, e-mail and lately through blogs. Is it time to create

Published on: October 1st, 2008 Nestor Arellano

Facebook allows users to comment on ads to foster “engagement”

Facebook Inc. has quietly launched a new type of advertisement it hopes will help in the struggle to find a way to help advertisers profit from the treasure trove of demographic and other

Published on: August 22nd, 2008 Heather Havenstein

Top 10 dumbest viral marketing campaigns

Sure, it looks easy enough. Post a video of yourself wiggling your butt on Wii Fit, dancing your way across the globe, or practicing your Jedi Knight moves, and--presto! You're the next Web

Published on: August 13th, 2008 Dan Tynan

Email marketing still delivers results for B2B campaigns

Social media marketing fueled by the popularity of such sites as Facebook and MySpace might be making waves in the media but for many businesses traditional email marketing still delivers desirable results.

Published on: July 21st, 2008 Nestor Arellano

Canadian Facebook app links “virtual” garden to green behaviour

It's a unique Facebook application designed to foster a culture of conservation, and its creators are two Canadian university students. Kevin Muise and Jin Fan of Simon Fraser University in B.C. are hoping

Published on: July 18th, 2008 Nestor Arellano