Part I: BlueArc’s challenge to get past the low-hanging fruit

By Francis Moran and Leo Valiquette Last month, BlueArc Corp., a 13-year-old maker of network storage systems based in California, was acquired by Hitachi Data Systems for a reported $600 million. BlueArc’s business was

Published on: November 9th, 2011 Francis Moran

Part II: Dissecting the brain of the market pays off for BlueArc

By Francis Moran and Leo Valiquette In a recent post, we introduced BlueArc, a maker of networked attached storage (NAS) systems for managing unstructured data in high-performance computing applications, and Ken Rosen, a corporate strategy

Published on: October 27th, 2011 Francis Moran

What tech companies can learn from beer’s microcarbonated marketing mush

By Francis Moran There may be few products more reduced to commodity status than mass-produced beer. (As Monty Python almost said, "Why is mass-produced beer like making love in a canoe? They're both f*cking

Published on: May 31st, 2011 Francis Moran